TikTok + Instagram · CPM tracking · Creator portal

Still calculating CPM payouts in a spreadsheet?

ViewsBase tracks every video, calculates what each creator earned, and gives them a portal to check it themselves. One dashboard replaces the spreadsheet, the DMs, and the manual math.

Campaign: Summer Launch 2026
4 creators · $2,699.20 total
CreatorPlatformViewsEarned
@sarah.createsTikTok2,847,291$1,423.65
@mike.designInstagram891,034$445.52
@luna.dailyTikTok1,203,847$601.92
@jess.fitInstagram456,221$228.11

Replacing spreadsheets at agencies running 50 to 500+ creator programs

Your spreadsheet can't do this

Tracking views in one tab, calculating CPMs in another, answering creator DMs in a third. Here's what happens when you put it all in one place.

Views, likes, shares — all in one place

Pull performance data from TikTok and Instagram automatically. No more opening 50 tabs to check how each creator's video is doing.

CPM payouts calculated for you

Set a CPM rate and view cap per creator. ViewsBase does the math — down to the cent — so you can finalize payments in one click instead of one spreadsheet.

Creators see their own earnings

Each creator gets their own login to check video stats, deal terms, and what they've earned. No more "hey, how much do I get?" DMs.

Run multiple campaigns at once

Manage separate campaigns for separate brands from one account. Each campaign has its own creators, budgets, and deal structures.

Control who sees what

Give your team admin, editor, or view-only access per campaign. Your media buyer doesn't need to see payment data. Your finance person does.

Data that updates itself

View counts refresh automatically — every 6 to 24 hours depending on your plan. Stop copy-pasting numbers from platform dashboards.

Three steps to ditch the spreadsheet

No onboarding calls. No 30-day implementation. Import your creators and you're live.

01

Import your creator roster

Add creators, set their CPM rates and view caps, and assign them to campaigns. Bring your existing deal terms — ViewsBase handles any structure.

02

Watch the views roll in

ViewsBase pulls view counts from TikTok and Instagram on autopilot. Every video, every creator, one dashboard.

03

Finalize and export payments

Review calculated earnings, adjust if needed, finalize amounts, and export payment summaries. What used to take hours now takes minutes.

Early Access

Custom pricing for every team

We're working with a small group of agencies and brands to get ViewsBase right. Pricing is tailored to your roster size, number of campaigns, and how you work. No generic tiers — just a plan that fits.

Your next campaign doesn't need another spreadsheet

We're onboarding a handful of teams during early access. Tell us about your creator program and we'll get you set up.